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Doug Bowser

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If you have known Nintendo at any point in the past 15 years, then Reggie Fils-Amie is probably a familiar face and for great reason. Before his first appearance on stage with Nintendo back at E3 2004 the game company was known for being very stoic and flat when it came to presenting their games in North America but when the man later dubbed “The Regginator” introduced himself he brought with him a new era of Nintendo. One that wasn’t as uptight with its presentations, one that advertised games the same way that gamers felt playing them, and one that recaptured everything that made Nintendo great. My name is Reggie. I’m about kickin’ ass, I’m about takin’ names, and we’re about makin’ games.Reggie Fils-Amie at his first E3 with Nintendo 2004 Reggie quickly became a legend in the gaming community and was unofficially elected meme lord, with each press conference…

After nearly 13 years as the president and chief operating officer of Nintendo of America, Reggie Fils-Aime has now decided to retire. A new president of Nintendo of America has already been chosen, being none other than Doug Bowser. Reggie Fils-Aime quickly won over the hearts and minds of many Nintendo fans with his gentle and open demeanor. Fans would go on to form memes of the Nintendo of America president, such as can be found below. In a joint statement on Thursday, however, Fils-Aime and Nintendo of America announced that the company’s president and COO would be retiring this spring. Current senior vice president of sales and marketing Doug Bowser has since been chosen to replace Fils-Aime as president of Nintendo of America. Fils-Aime’s final day within his long held position will be April 15. Fils-Aime first landed his position back in May of 2006. Prior to that, the…